So that it becomes part of your Life's Work.

Let’s find out.

1️⃣ Have you always felt a burning desire to write a business book?

2️⃣ Do you have a yearning to make a meaningful contribution through your writing?

3️⃣ Do you feel overwhelmed by the whole process of writing and publishing?

4️⃣ Does the idea of marketing a book seem intimidating, confusing, or scary?

I get it, I've been there!
When I wrote my first book, I had no idea what I was doing.

But I had ideas I needed to share -
I knew they were part of my Life's Work

If you answered "yes" to the above questions, then this program is absolutely for you.

It is specifically designed for passionate individuals like yourself who are ready to embark on the journey of writing a business book that goes beyond the ordinary.

Whether you've been carrying this dream within you for years or you've had others tell you that you should write a book someday, now is the time to take action and turn your aspirations into reality.

The Business Book Alchemist - Transform Your Ideas into Gold is for:

• Changemakers and Trailblazers before they are authors
  
  
• First-time authors who are looking to write a book that makes a difference
  
  
• Coaches (Business, Marketing, Life, Health and more) who want to write a book that becomes part of their life’s work
  
  
• Any other heart-centered and service-based entrepreneurs who are yearning to write an authentic book that reflects their unique voice, experience and insights.

… How do I even get started? I have this idea, but I never got past the first chapter.

… I have so many ideas, but no clue what to do with them all. How do I structure them into a coherent book?

… I was horrible at writing essays at school. Can someone like me ever write a book?

… Let’s say I actually write the book, how does the whole publishing industry work? Isn’t it impossible to get a publisher? And if I self-publish, will anyone ever read my book?

… I see all these pushy book launches, no way I want to do that. But how else can I market my book and make sure people know about it?

Hi there, I'm Sarah Santacroce.

As the author of two impactful books, "Marketing Like We're Human" and "Selling Like We're Human," I understand the journey you're embarking on.

I founded my first online business back in 2007 and have since immersed myself in the world of online marketing. Along the way, I've explored numerous marketing programs, gaining invaluable knowledge about what's available to entrepreneurs like yourself.

But here's the truth I discovered: Many of these programs promote a one-size-fits-all approach based on the founder's success recipe. While they may yield some results, they often leave you feeling drained and unfulfilled. That's why, in 2018, I made a bold decision to break away from the crowd and do things my way – even if it meant encountering a few failures along the path.

Today I’m the founder of the Humane Marketing Revolution. Humane Marketing is marketing for the generation that cares. For yourself, your clients and the planet.

As I’m getting ready to write my third book about Humane Business, I want to help you navigate the world of business book writing with authenticity and success. Together, we'll embark on a transformative journey that goes beyond the conventional approach. We'll uncover the power of your unique message and craft a book that not only resonates with your people but also becomes part of your life's work.

With my firsthand experience as a successful self-published author, I've discovered the joy and ease that comes from being authentically yourself in your business - as well as in your book.

Join me on this transformative journey, where we'll tap into your unique voice, unleash your creativity, and write a business book that becomes an integral part of your life's work. Together, we'll shape a future where business books are a force for positive change, making a lasting impact on both your business and the world.

1. Weekly Group Calls

Over 8 weeks we meet every week for a total of 8 live 75-minute calls, starting Thursday, November 2nd 2023.

This is an online group program with an intimate setting and we'll have time to answer individual questions.

The 75-minute calls take place on Thursdays at 11 am ET, 5pm CET (check time in your time zone)

Scroll down for the exact dates. 

2. Recording of the calls - for life

You will receive all the recordings of the calls and have access to them for life in a well-structured course platform. So if you need to miss one of our calls, no worries, you can watch the recording. And of course you can come back to the recordings and bonuses when you need them, as you progress with your book.

3. Workbook

Besides the live group calls you'll also receive a 50+ page workbook. This beautiful guide gives you questions, exercises and practices to plan your big idea, harvest stories, plan your chapters, create a 6-month launch plan and much more. By completing the workbook and taking consistent action, you receive the absolute highest value for your investment in this program.

4. Connect in between the calls

Finally, in our safe & private community on Kajabi you can get your questions answered, crowdsource feedback & interact with other participants. 

5. Community to integrate

As part of this program you get access to the Humane Marketing Circle community for 2 months. This is a community of Humane Marketers who meet four times per month to work on the concepts of Humane Marketing, and discuss what works and what doesn't work for them.

6. Three Silent Writing Sessions

For extra accountability we meet online to independently work on our books.

BONUS #1: 
Author Interviews: Get inspired and learn from 5 fellow authors 

These are interviews with colleagues and fellow renegade authors. I asked them about their best practices, writing tips, things to avoid and secret contacts. You get exclusive access to the entire interview series.

Authors I interviewed:

• Leisa Peterson, author of 'The Mindful Millionaire' 
• Sarah Young, author of Expansive Impact
• Christine Michaelis, author of The Happiness Formula and a whole series of other books
• Melitta Campbell, author of 'The Shy Girls Guide to Networking'
• Robbie Samuels

BONUS #2: 
Excel Spreadsheets, Templates and other tangible tools

Excel Spreadsheets, templates and other tangible tools I use myself as well as an incredible selection of resources from my fellow author friends above. These tools are priceless resources in your journey of becoming a renegade author!

• References of tools to collect your research, organize and improve your writing
• Contacts and websites to find book coaches, cover design, editors, copyeditors etc. 
• Short video tutorial on how to use Notion to organize your book

BONUS #3: 
Interview with (Ex-)Employee from Harper Collins

For those of you who don't want to self-publish but instead work on a proposal and find an agent in order to pitch one of the big publishing houses, this interview with my friend Elona Washington who used to work at Harper Collins will be invaluable. 

• The different publishing options
• What to include in your proposal
• Tips on finding an agent
• and much more

BONUS #4: 
Accountability from writing buddies - beyond the program

I love empowering participants to collaborate and create partnerships - beyond the scope of our time together. Since this is an intimate group program, there will be plenty of opportunity to get to know each other and connect to continue to hold each other accountable as you write your book.

BONUS #5: 
Discussion with Lynn Dutrow about our book launches on Kickstarter

Listen to this conversation between Lynn Dutrow and myself, talking about our respective and successful book launches on Kickstarter. The pros, the cons and everything in between. 

Here's what we cover in this 8-week program:

Week 1 - Core Message

Introduction, Setting Your Intention, and Core Message

In this module, we'll lay the foundation for your book-writing journey. You'll get to know your fellow participants and gain a clear understanding of the program's structure. We'll explore the remarkable benefits of having a well-crafted core message, and together, we'll set a powerful intention for your book that will guide you throughout the writing process. With our 'How to Write a Book' planner you'll be equipped to dive deep into your writing journey.

• Meet fellow participants and understand the program's structure
• Set a powerful intention and core message for your book that will guide you throughout the writing process
• Get familiar with  our 'How to Write a Book' planner

Week 2 - Ideal Reader

Defining Your Ideal Reader, Brainstorming, Mind Mapping, and Story Vault

Understanding your ideal reader is key to creating a meaningful connection through your book. In this module, we'll help you identify exactly who your book is for and why it matters. Through targeted exercises and the guidance of our 'How to Write a Book' planner and the Your Ideal Client assignment from my ‘Client Resonator Program’, you'll gain clarity and insight into your reader's needs and desires. We'll also explore the power of brainstorming and mind mapping, providing you with invaluable tips and resources to unlock your creativity and develop a compelling story vault. Together, let's bring your ideas to life.

• Identify your ideal reader through targeted exercises and resources such as the 'How to Write a Book' planner and the Your Ideal Client assignment from the 'Client Resonator Program'
• Gain clarity and insight into your reader's needs and desires
• Create a story vault to collect stories you'll share in the book

Week 3 - Your Business Book Outline

Developing Your Book's Outline and Fleshing Out Your Chapters

A solid book outline forms the backbone of your book. In this module, we'll delve into the art of structuring your book effectively. With examples and resources, we'll help you create a solid structure for your book. This is the yang energy you need, to give your Yin energy free flow! We'll then move on to developing strong chapters, guiding you through exercises designed to identify the key points for each chapter. Our 'How to Write a Book' planner will be your trusted companion, providing you with planner pages dedicated to chapter outlines. Together, we'll craft a compelling framework for your book.

• Create a solid structure that serves as the foundation for your creativity
• Develop strong chapters through guided exercises
• Craft a compelling framework for your book 

Week 4: Know, Feel & Do of Your Business Book

Define the Know, Feel & Do for Each Chapter, Writing Tips

Understanding the essence of each chapter is crucial to creating an impactful book. In this module, we'll delve into the significance of the "know, feel, and do" for each chapter, helping you connect with your readers on a deeper level. Our resources, including an Excel Spreadsheet or cardboard sheets and pens, will support you in organizing and refining your chapter content. We'll also explore the importance of infusing your unique voice into your writing, offering tips and resources for crafting compelling introductions and outros. Together, let's bring more of your authentic self to your book.

• Identify the "know, feel, and do" of each chapter
• Tips and resources for crafting compelling introductions and outros
• Bring more of your authentic self to your book

Week 5: Action Plan

Creating an Action Plan for your Writing

In this module, we'll empower you to create a realistic and achievable action plan for completing your book. We understand that staying on track can be challenging, so we'll provide you with resources and tips to keep you motivated and focused. Setting clear goals and deadlines will be our compass for success. Our planner worksheets dedicated to creating an action plan will guide you step by step, ensuring you stay aligned with your writing aspirations.

• Create a realistic and achievable action plan for completing your book
• Provide resources and tips to help you stay motivated and focused throughout the process
• Set clear goals and deadlines 
• Equip you with tools to stay on track and overcome challenges

Week 6: Publishing Options

Publishing Options, Working with an Editor

Navigating the world of publishing can be overwhelming, but fear not! While I only have experience with self-publishing, I’ll share about the various publishing options available to you. Whether you're considering traditional publishing or exploring self-publishing, we'll provide valuable insights and guidance to help you make informed decisions. We'll also dive into the invaluable role of an editor, sharing best practices and tips for creating a harmonious writer-editor relationship. Together, we'll pave the way for your book's journey into the world.

• Provide insights and guidance on various publishing options, including traditional and self-publishing
• Explore the invaluable role of an editor and the importance of a harmonious writer-editor relationship

Week 7: Book Title & Cover

The first impression matters, and your book's title, subtitle, and cover design are vital components of its success. In this module, we'll dive deep into the art of crafting a captivating title and subtitle that resonates with your readers. Through engaging exercises, we'll help you develop strong and memorable options while providing valuable feedback and suggestions for improvement.

• Dive deep into the art of crafting a captivating title and subtitle that resonate with readers
• Provide valuable feedback and suggestions for improvement throughout the process

Week 8: Marketing Your Business Book

Help your readers find your book

Your book deserves to be shared with the world, and in this module, we'll equip you with effective marketing strategies. From creating a compelling book launch plan to mapping out a comprehensive 4-week pre-launch strategy, we'll help you generate excitement and anticipation around your work. We'll also emphasize the importance of collecting testimonials and building a supportive community of readers. With our planner worksheets dedicated to marketing, you'll have a roadmap to maximize your book's reach.

• Map out a comprehensive 4-week pre-launch strategy
• Generate excitement and anticipation around your work through strategic marketing efforts
• Collect testimonials and build a supportive community of readers

We meet every week for a total of 8 live 75-minute Zoom Calls 

Next live group program in November 2024 - in the meantime we can work together 1-on-1

Here is everything you'll receive when you sign up:

1. Live weekly calls: A total of 8 live 75-minute calls, once per week
   

2. Recordings of the Live Calls in a well-structured course platform - for Life

3. Access to the private Kajabi community platform to ask all your questions
   

4. Community to integrate: you also get access to the Humane Marketing Circle community for 2 months!
    
5. 50+ page Workbook: with exercises, prompts, questions and a 6-month launch plan
   
   
6. Three Silent Writing Sessions for extra accountability

Plus receive the following five special bonuses:

Bonus #1: Interviews with 5 fellow authors to get inspired and learn from

Bonus #2: My Excel Spreadsheets, templates and other tangible tools to increase your writing efficiency

Bonus #3: Interview with (Ex-)Employee at Harper Collins for insights about the different publishing options

Bonus #4: Accountability from writing buddies - beyond the program to set you up for accountability and success!

Bonus #5: Discussion with Lynn Dutrow about our book launches with Kickstarter

The Business Book Alchemist program will help you:

• Define your Core Message, your Golden Idea that will become part of your life's work! 

   

• Understand your ideal reader so that you know exactly whom you're writing to!
  
  

• Lay out a clear and structured outline of your book and define a clear message for each chapter
   

• Create a feasible Action Plan to complete your book and map out a launch strategy to market your book
   
  

• Become a Renegade Author! 

If you've read this far, then your intuition is probably telling you that this feels right. After all, you’ve been thinking about writing this book for years now. 

"One day…." 

Every time I write a book, I listen to my intuition and it always tells me when it’s time.

So tune in to your intuition right now. Is it time? 

Is the usual ‘I’m too busy’ just an excuse and deep down you know you want to do this? 

Then your right brain has made the decision already :-) 

So here's what you can say to your left brain:

"Dear left brain, yes, I know your job is to keep me safe and right now it maybe doesn't feel safe to make this investment. But I've read Sarah’s books or seen her work, she's the real thing, she knows what she's doing. She wants the best for me. She wants me to write this book and share my message with the world.

And... you know that sometimes we need to take a leap - and invest in ourselves. And Sarah's fee is reasonable. She's offering real value and I'll be able to make huge progress on this book - and publish it so it becomes part of my life’s work. 

Having a book to my name is huge. It adds credibility and opens a lot of doors for me and I'll make back my investment with just one extra client.

I know you're just trying to keep me safe. But I got this" 

There. It's up to you now to take action, so that 6 months from now you'll be delighted you did!

❌ Procrastination
❌ Book writing overwhelm 
❌ Making excuses (“I’m too busy”... or “One day…”)

✅ Turning your big idea into Gold
✅ Being invited to summits, podcasts and conferences
✅ Making a bigger difference with a wider audience
✅ Turning ideal readers into ideal clients (translation: more revenue)

No hard feelings, I just want to help you make the right decision and make sure this is money well spent for you. 

This is likely not the right program for you if:

• You want to write a novel or other fiction book. While some of the content applies, I don’t have any experience with novel writing so you might be better off with another program.

• You want to write a ‘quick ebook’. Even if many of us will be self-publishing our books, we’re writing “real” books, not a pdf you quickly put together and sell on Amazon.

• You only care about becoming an Amazon Bestseller. The ego likes titles, but the ‘Amazon Bestseller’ title is just a gimmick. Everyone can become an Amazon Bestseller if you choose your categories well. This program is not the best fit for gimmick hunters. Ideal participants care more about the message and value of the book then the potential ‘titles’. That's why we call ourselves 'Renegade Authors'.

DISCLAIMER: 

There’s a 99% chance you won’t be able to finish your book within the 8 weeks we have together! So I’m not claiming that you’ll have a published book after 2 months!

But you’ll be equipped with 98% of the knowledge and know-how you need to be on your best way to finish your book.

You’ll have access to everything for life and can come back to it as often as you like.

My wish and goal is that each and every participant will publish a book that becomes part of their life’s work!