The Gentle Business Revolution





Here's what matters to us 
Gentle Marketers:

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We run our business to make a positive difference and to support ourselves financially

Similar to B Corporations, we balance purpose and profit. We are here to serve, but we are not martyrs. We are in business.  

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We embrace gentleness throughout our business

We treat clients, potential clients, and employees with kindness and empathy. Being gentle doesn't mean that we're pushovers. 

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We believe in integrity and authenticity

We just want to be ourselves in order to do our best work. We don't use authenticity as a buzzword. It just means that we show up as who we are, in integrity.

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We cultivate community

In order to build a sustainable business, we invest in creating community, not just systems.

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We ensure fairness

We care deeply about creating win-win-win situations. Win for the world, win for our clients, and win for ourselves.

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We make the world a better place

Everything we do aims to make this world we live in a better place: our products and services, our relationships, our communications.

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We align who we are with what we do

We don't change who we are in order to do what we do. We're the real deal.

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We aim to bring back the human connection to marketing

As much as we love technology, we always prioritize the human connection in our marketing activities.

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We see marketing as a creative process

We are in our flow when we turn on our right brains and take marketing from arduous to joyful!

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We approach marketing from a place of abundance

We know that there is an abundance of clients waiting for us

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We are gentle visioneers

We are part visionaries, part pioneers. We are a new species of Gentle Souls who re-invent marketing (and business).

Click to download the Creed as an image

Want to learn more about
The Gentle Marketing Revolution?

Download the Manifesto
Listen to the Podcast

Who started the revolution?

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Sarah Santacroce is an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and the Founder of the Gentle Business Revolution.  

In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Gentle Business Revolution’ podcast where she has conversations that aim to disrupt the current marketing paradigm and bring more empathy and kindness to the business world. Sarah has interviewed influential entrepreneurs including Dorie Clark, Mark Schaefer, Jason Swenk, Milana Leshinsky and Denise Wakeman to name a few.  

Sarah’s upbringing and life’s experiences inspired a yearning to create a global movement that encourages people to bring more empathy and kindness to the business world, live a more meaningful life and take care of our mother earth and each other. The Gentle Marketing Revolution is an integral part of The Gentle Business Revolution movement.  

She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world. When she’s not working she loves adventure and traveling (ask her about her alter ego in Sicily), yoga and nature walks or hanging out with her 3 boys (a husband and two teenage sons).