Create an Authentic Personal Brand 
by Being Yourself 

Stand out as a Human Expert in a super saturated market 

Create a Personal Brand that shows expertise and authenticity

Impress your clients with your professionalism to get repeat referrals

For entrepreneurs and other service-based businesses the words 'brand' and 'expert' can often evoke a sense of overwhelm. The concept of building a brand can feel like a daunting task.

We might ask ourselves questions like:

What steps can I take to establish credibility and get more and better clients?

How can I differentiate myself and stand out from the competition?

How can I effectively communicate my expertise to potential customers?

Do I really need a brand as a Coach, Consultant, other service-based entrepreneur?

And if so, what are the benefits of a brand?

At our 'Position Yourself Like a Human Expert' workshop, we will answer all these questions and help you position yourself as an expert and teach you the essentials of creating a human-centered brand so that you attract more ideal clients that pay you for your expertise.  

It's about your values.
It's about your unique value proposition.
It's about who you are, what you do and what you stand for.

After attending Position Yourself Like a Human Expert, you'll have a framework for your brand 

• that is aligned with your values and resonates with your ideal clients

• feels human and not like a corporate brand, and yet at the same time it's very professional

• is unique to you and shows your expertise in the best light so that you're the one that gets hired
  
  

Plus, you’ll get a chance to discuss your 'brand voice' in the breakout room and get feedback from fellow heart-centered entrepreneurs in a safe space.

So if this resonates with you…

We'd love to have you join us live on:

Wednesday, August 2nd 2023
11.00 am - 12.30 pm EST 
4.00 pm - 5.30 pm BST
5.00 pm - 6.30 pm CET 

If you can't make the live call we will send you the replay.

Super valuable content, real humans and great ideas from us and the collective!

Here's what you can expect from signing up to this workshop:

1. We'll start with a quick introduction to Humane Marketing and Selling.
   
   
2. Nela shares what it takes to position yourself as an expert  - including a hands-on exercise that you can immediately implement after the call. 
   
   
3. Then, Nela takes us through her Human-Centered Brand framework, teaching us what's important when it comes to branding and our client's perception.
   
   
4. In a breakout room you get to share what you think your brand's voice is and get live feedback from fellow participants. We also encourage you to connect with each other after the call to keep each other accountable as you work on your brand. 
   
   
5. If what you hear resonates, we'll each share an opportunity to go deeper: Nela will mention a branding consultation special and I'll invite you to join us in the Humane Marketing Circle. No long pitch, just an invite.
   
   
6. And at the end we built in some extra time to connect, answer your questions and just be in community. 
   
   
7. That's it! No, you won't receive 7 follow-up 'cart closing' emails! This is a stand-alone workshop, not part of a big-funnel scheme.

Special guest Nela Dunato is a visual communications designer from Croatia. She has 18 years of experience building brands and digital platforms. She’s the owner of a boutique branding consultancy Nela Dunato Art & Design that brings beauty, humanity, values-driven strategy, and resonant meaning into the brands of expert consultants and authentic leaders.

She’s the author of the book “The Human Centered Brand”, a practical guide that teaches service based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients.

Sarah Santacroce is the Founder of the Humane Business Revolution. She's also an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and author of 'Marketing Like We're Human' and 'Selling Like We're Human' books.

Sarah has over a decade of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy. She has been facilitating, training, and holding space with in-person and online groups (1 - 100 people from all over the world) since 2010 and is trained in the 'Art of Holding Space' as well as 'The Art of Participatory Leadership'. 

Her approach is grounded in these pragmatic experiences, based on research and best practice. Bundled with her extensive inner work, knowledge about mindfulness, meditation, and alternative ways of healing, this creates a unique perspective on business that is holistic, humane, and gentle. 

In recent years, Sarah’s upbringing and life’s experiences inspired a yearning to create a global movement that encourages people to bring more empathy and kindness to the business world, live a more meaningful life and take care of our mother earth and each other.

She lives in beautiful Switzerland where she was born and raised but considers herself an alternative thinking citizen of this world. When she’s not working she loves adventure and traveling (ask her about her alter ego in Sicily), yoga and nature walks or hanging out with her 3 boys (a husband and two teenage sons).