Are you struggling with finding your niche?

Or maybe you're just tired of the same old 'you should niche' advice?...



Then this LIVE and radically different workshop

on Monday, February 6th

may resonate with you 



Niching can be scary! 

What if I pick the wrong niche?

What if my service is for everyone?

What if it constrains me?


But imagine what would happen
— if you had the serenity and clarity of 

knowing who you are
what you do
who you can help best
and why you do it?


 Having a clear niche helps you

  • get clients that are aligned with who you are

  • become the go-to person for your ideal clients and sell your offerings

  • stop trying to be everything for everyone and instead just focus your marketing efforts on the places where your ideal clients already are

Here's what we cover in this
90-minute workshop:

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  • A new and human approach to finding your niche, what it is and why it matters

  • How to figure out your niche (WHO, WHAT, HOW and WHY)

  • How to communicate your niche

  • Hands-on exercises to find your unique niche

  • Time in the break-out room to get feedback on your niche statement from another heart-centered entrepreneur


Yes, I want to attend this live workshop for only $40

The live workshop takes place on:

Monday, February 6th
9.00 am - 10.30 am EST 
2.00 pm - 3.30 pm GMT
3.00 pm - 4.30 pm CET 

If you can't make the live call we will send you the replay with slides.

What People Say

I was feeling fuzzy about my message, how to share it with those I meet and on my website. Rachael clarified all of that and gave me lots to work with. I appreciated how she framed things and it felt very supportive. I now feel like I can state more clearly what I do.

- Lynne


I'm now truly claiming my power and claiming my impact
I feel confident. I feel like I’m myself. My business is me. I’m claiming my power and my impact. And that silences everything else and makes me very focused.

- Aimee


I gained clarity on how everything I do in my business is always connected to my purpose and to who I am. I want to work with the people who want to work with Whit to learn and make a real difference in their organizations!"  

- Whit 


 I now have a lot more confidence about what I'm doing, why I'm doing it, and the kinds of people I want to work with.

- Dominic


>> Sign up for this 90-minute workshop for only $40

The live workshop takes place on:

Monday, February 6th
9.00 am - 10.30 am EST 
2.00 pm - 3.30 pm GMT
3.00 pm - 4.30 pm CET 

If you can't make the live call we will send you the replay with slides.

Here's what you can expect

Super valuable content, real humans and great ideas from us and the collective!

Here's what you can expect from signing up to this workshop:

  1. We'll start with an introduction to Humane Marketing and Selling 

  2. We'll talk about how we define niching and why it matters.

  3. Then Rachael will guide you through some self-reflecting questions to help you find your unique niche

  4. You'll share your newly defined niche statement (or the beginning of one) with a breakout room partner and get live feedback

  5. And finally Rachael will share different ways to communicate your niche in order to resonate with your best-fit clients

  6. If what you hear resonates, I will share an opportunity to join us in the Humane Marketing Circle. No long pitch, just an invite.
    Rachael will mention her 'Uncover your niche' coaching.

  7. And at the end we built in some extra time to connect, answer your questions and just be in community. 

  8. That's it! No, you won't receive 7 follow-up 'cart closing' emails! This is a stand-alone workshop, not part of a big-funnel scheme.
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Yes, I want to find my niche and attend this workshop for $40
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Special guest Rachael Cumberland-Dodd is an ex-corporate marketer turned niche-whisperer. She helps do-good business owners get to the heart of what they do, why they do it and for whom, so they can market their mission with more confidence, more ease, and less argh!

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Sarah Santacroce is the Founder of the Humane Business Revolution. She's also an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and author of 'Marketing Like We're Human' and 'Selling Like We're Human' books.

Sarah has over a decade of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy. She has been facilitating, training, and holding space with in-person and online groups (1 - 100 people from all over the world) since 2010 and is trained in the 'Art of Holding Space' as well as 'The Art of Participatory Leadership'. 

Her approach is grounded in these pragmatic experiences, based on research and best practice. Bundled with her extensive inner work, knowledge about mindfulness, meditation, and alternative ways of healing, this creates a unique perspective on business that is holistic, humane, and gentle. 

In recent years, Sarah’s upbringing and life’s experiences inspired a yearning to create a global movement that encourages people to bring more empathy and kindness to the business world, live a more meaningful life and take care of our mother earth and each other.

She lives in beautiful Switzerland where she was born and raised but considers herself an alternative thinking citizen of this world. When she’s not working she loves adventure and traveling (ask her about her alter ego in Sicily), yoga and nature walks or hanging out with her 3 boys (a husband and two teenage sons).