Are you fed up with hype marketing tactics & looking for a different way to market your business ?
Do you feel like a misfit sometimes, like the only odd ball in this online world who wants to lead with the heart?
Then keep reading to find out more about
Gentle Marketing™ for the Conscious Entrepreneur
A very different kind of marketing program
Is this for you?
Let’s find out.
Do any of these situations describe where you are in business?
You’re just starting out and are excited to share your gifts with the world. But the minute you think about marketing & having to sell your services you feel anxious. You don’t want to be perceived as pushy & salesy, and yet you’re thinking that’s probably what’s needed to have a successful business. You are looking for a way to get clients that doesn’t feel like you have to sell your soul.
You’ve been in business for a while, but it still feels like a rollercoaster ride most of the time. You never know whether you’ll get enough clients this month and are just really tired of selling all the time. You are looking for a way to grow your business with integrity & heart.
Other people would probably describe you as successful, maybe you’ve hit six-figures. But you feel drained and stuck, like the next level is out of reach… and you’re not even sure if it’s worth reaching. You are looking for a way to serve more people, with more joy & ease.
No matter which category fits you best, you are looking for a better way, a way to market your business in alignment with your values - and without getting lost in the 'one size fits all' formulas.
Gentle Marketing™ is the program you have been looking for if you want to:
... Be Authentically You: You're ready to be your full true self in your marketing, not some prescribed version of who you should be in order to get customers.
… Do Good AND Get Paid: Being of service is your priority and you need no help with the ‘giving’ part of the equation. What you want to work on RECEIVING so you can enjoy a thriving business that feels great and makes money.
… Do the right thing: Your integrity is everything. You will always choose honesty over making an extra buck. You’re seeking a proven way to market and grow your business without compromising your values.
… Contribute to making this world a better place: You’re not in business to just pay your bills or build your own wealth. You want to help others, and you know you can make an impact in the world.
… Bring the Human Connection back to Marketing: You believe in community & relationships. You value inclusion instead of exclusion.
Quietly rebellious entrepreneurs like you are exactly why the Gentle Marketing™ program exists.
Over the past decade I have watched and experienced myself how heart-centered entrepreneurs are struggling with these situations:
We implement a marketing plan that gets mediocre results but leaves us drained and feeling completely out of integrity. And yet we convince ourselves that’s the price of being a business owner.
We hide behind a 'marketing mask' and feel out of alignment.
We use more automation only to find ourselves feeling alone & isolated
Or maybe we just give up on marketing altogether and try to rely solely on referrals
I'm here to say that there's a different way to market your business online!
It's time for a Marketing Paradigm Shift!
It's time to restore the trust.
It’s time to flip traditional marketing on its head !
It's time to bring the Human Connection back to marketing.
It's time to come alive and market YOUR business YOUR way!
With confidence, aligned with your values, in honesty and integrity.
Aligned with your strong moral principles.
And it's time to stop being the best kept secret.
All while falling in love with your marketing!
What is the Gentle Marketing Program™?
Get ready for a whole new approach.
It is a virtual training program revealing an unconventional approach to marketing so you can grow a successful business by showing up as your true self. You get real results while enjoying the process.
The Gentle Marketing™ program helps you grow your business with ethical & authentic marketing practices, without using manipulation, six-figure hype & fear to lure people in. With this approach you'll also create a more meaningful life as a conscious marketer – and make the world a better place.
Here are some of the techniques you WON'T LEARN on the Gentle Marketing™ Program:
Accepting a LinkedIn invitation and following up with a sales pitch (don't you love getting those?)
Pretending that your recorded webinar is live & welcoming thousands of ghost attendees (I often wondered if these webinar presenters are high on Redbull - so much fake energy :-)
Using deceptive practices like “Only 5 spots let!” when in fact the program is far from being sold out (Oh, don't look at me; yes, I have probably used something very similar in the past!)
Following a script & clearing objections on your Sales Calls & getting the prospect to say yes - even if he has to go into major debt or is not even an ideal fit for you (let's save the cookie cutting for Christmas!)
Selling high-end ticket offers at outrageous prices without bringing massive value (this really upsets me, don't get me started...!)
Using fear, manipulation & negative reinforcement to get people to buy (I'm telling you, there's a better way !)
What's different about The Gentle Marketing™ Program ?
It's a completely re-modeled version of the 7P’s of Marketing, represented in the form of a Mandala.
This new version is based on honesty, authenticity and integrity.
The model is represented in the form of a Mandala, with YOU in the center so you can market from within.
The Gentle Marketing™ Program helps you find out who YOU are and what YOU want in order to attract clients that have the same values and therefore experience more joy in your business
How is the Mandala for Gentle Marketing™ different from the 7Ps of Marketing?
Passion replaces Place: Physical location is no longer relevant in our global online marketplace. However, 'starting with your WHY' or your Passion is the key to marketing your business with joy!
People are People. The need to reach and connect with your Conscious Customer is ever-present!
Personal Power replaces Physical Evidence. Signage, packaging, brick and mortar are less important. What matters in today's overcrowded online market is that you know yourself, your values and what you stand for.
Product is still your unique Product or Service, but we focus on value creation for your Conscious Customer and the world.
Pricing is still key for any business. Except that in Gentle Marketing we align value-creation with fair pricing to create Win-Win-Win solutions. Win for the world, win for the client, win for you. No more undercharging or under-earning and satisfied clients who always receive value for their investment.
Promotion remains, but the promotion methods transform from fear-based and fake to conscious and authentic.
Partnership replaces Process. Yes, processes have merit. But the real fuel for your business lies in the power of partnership and collaboration. Partnership also nixes the feeling of going-it-alone as a solopreneur.
How does The Gentle Marketing™ Program work?
The Gentle Marketing™ program consist of 8 video lessons with your host unpacking each section of the Mandala: Passion, Personal Power, People, Product, Pricing, Promotion and Partnership - and Integration.
Besides the videos you'll also receive an assignment workbook for each P. This expertly designed guide gives you questions, exercises and practices to prompt self-discovery and “a-ha moments” that open the possibilities for your business. A resource page is included for each week’s topic for continued learning. By completing the workbook and taking consistent action, you receive the absolute highest value for your investment in this powerful program.
Finally, in our safe & private community on Trello you can get your questions answered, crowdsource feedback & interact with other participants.
Unlike other courses you get immediate access to all the course material. So if you want to, you can dive in and do the whole program in one weekend.
However, if you prefer to take your time you will also receive a weekly email to prompt you to watch the video and work on your weekly assignment workbook.
“ The 21st Century Marketing Paradigm reflects a customer centric mindset that turns marketers into healers where our role is to cure, restore health, soundness and spiritual wholeness.”
- Raj Sisodia -
Here’s what changes when you join The Gentle Marketing Program™
Marketing / Business Results
Attract and enroll higher quality clients who happily spend their hard-earned money with you, knowing they always receive high value for their investment.
Focus in on your platform or system of choice to find and communicate with your ideal clients.
Create high value in your product or service making it irresistible to your ideal clients because it speaks their language and reflects their values.
Raise your prices thanks to your newly gained confidence - no more under-earning!
Take the ‘less is more’ approach and stop feeling overwhelmed.
Create a plan to leverage partnerships and collaboration to fuel your business growth!
Bring More of You to your marketing by using ethical practices that feel good to you and lead to heart-centered client enrollment.
Gain confidence and clarity in yourself to market your business with authenticity and make your own rules.
Set clear boundaries for your time and energy and learn to prioritize what is truly important to you.
Meet like-minded people who are learning with you so you don’t have to go it alone anymore.
Enjoy a business that is inspiring and uplifting and aligned with your truth.
And if you’re just getting started in business you will:
- Establish the foundations of your marketing plan through a holistic approach in order to attract your ideal clients.
- Feel confident about putting yourself out there without fearing judgment of others.
- Gain consistency in your marketing & lead generation efforts because if you market from within the promotional activity becomes almost effortless.
What previous participants say
Gentle Marketing™ with Sarah Santacroce opened my eyes to a new paradigm in marketing. I realized that I spend far too much time avoiding marketing than I do inside of it. As a business owner not being highly focused on marketing and sales is the kiss of death - you simply cannot earn enough money to keep your business going without doing it. When I don’t fully show up inside of my Marketing process I am missing out on the kind of success I know the caliber and quality of my work warrants. Sarah’s course made it clear that now is the time to take my marketing to a whole new level of effectiveness. I gained confidence and a new approach for my communications that I know will bring great success in serving more of the right clients going forward.
- Leisa Peterson, Abundance Coach
Words alone cannot express how profoundly grateful I am, and how blessed I feel for this incredible opportunity - your Gentle Marketing program and the incredible community around it ❤️ 🙏
Even after just two weeks, I am blown away by the quality, effort, thought and overall excellence that has gone into the content (the videos, slides etc), resources, assignments etc., and the exceptional way that you facilitate each week.
Not only am I learning, discovering and uncovering so much about my “now" and "what’s next" already, but the community - this extraordinary tribe that has come together in this particular cohort are remarkable, wise, brilliant and courageous each in their own right, and I am learning and growing through my interactions with them. And hopefully they feel that I am contributing to them as well :)
This program and tribe is exactly what I need right now. It’s been a long time since I have felt so excited, and felt so confident as well as hopeful about my path as an entrepreneur, and the importance of being around my own type of people. And I can’t believe how excited I am to do all the assignments and the heavy-lifting! Thank you Sarah!
- Tanya Raheel, Leadership & Communications Consultant | Coach
Gentle Marketing™ was incredibly insightful and empowering as it provided me with the tools to not only better understand myself and my business but how to better communicate my values and passion to serve the right community of people. Sarah's gentle approach created a safe space for me to dig deeper than I expected to go. It was wonderful to feel the encouragement and support from the group members. I gained insight into where my business needs more support and the courage to be more authentic, not just when I am working with my clients but in all my communication and marketing.
- Svava Brooks, Life Coach
Gentle Marketing™ couldn't have come at a better time for me. The covered content intersected with a lot of other things happening in my life, so the timing was perfect. The group I was in was warm, supportive and caring and Sarah guided it with grace & skill. As one of the outcomes of this inspiring journey, a blend of business & meaning, I committed to writing another book with the title "Purpose "Driven Achievement" and asked Sarah to write the foreword ;-)
- Gary Smith, Performance Consultant & Business Coach
The Gentle Marketing™ Program has helped me to gain clarity in “who I am” in my coaching business, as well as helping me to define my focus and passion.
- Janice Heller, Career Coach
I loved to take part in Sarah's Gentle Marketing™ Program. The topics were spot on and and the discussions were lively and informative. The best part is that Sarah combines a truly heart felt and authentic approach to what can be a daunting subject--marketing from the inside out. I felt welcomed and inspired, ready to put more of "me" out there. An unexpected bonus was the high quality and heartfelt network I became a part of as a member of the program. I've made some great contacts and friends with people I feel aligned with and several business opportunities have already been the outcome of these new friendships. Thank you Sarah for a wonderful program! I highly recommend it!
- Jennifer Freeman, Transformation Coach
After going through the Gentle Marketing™process, I realize my awareness remains heightened. I more quickly dismiss sleazy marketing without consideration and I just continue the search for marketing that feels good for me and my clients.
- Catherine Greenspan, Publisher & Book Writing Coach
The quality of the program, as in everything Sarah does, is excellent. The video lessons, the course materials, and the live discussions led by Sarah were all thoughtful as well as thought provoking, well planned as well as well executed.
I feel like I’ve finally found a community of people who are dedicated to a way of marketing that aligns with your values and the belief that being your most authentic self is the path to creating a successful business. Thank you Sarah!
- Sandra Lassiter, Business & Life Coach
Recap of what's included in this Program
Access to the video library
1 assignment / workbook for each module
Access to the private Trello board to ask all your questions
Module 1: Passion
The New Marketing Paradigm is based on being of service, being passionate. Let's serve, to sell.
Module 2: Personal Power
Learn your own unique super powers and never hide behind that mask again!
Module 3: People
Define who will love your products and services and then marketing to them will become easy!
Module 4: Product
Build a product or service so valuable that is impossible to say no to.
Module 5: Pricing
Price your services and products to serve your community while making money.
Module 6: Promotion
Marketing your business from the inside out makes the promotional activity almost effortless.
Module 7: Partnerships
Realize the importance of collaboration and build your business through powerful partnerships with others.
- Bonus: Planning Guide to help you create a 'Community Growing Challenge' This is a 23-Page step-by-step Planner to create your own challenge which your ideal clients will love! Valued at $47
- My Daily Planner to keep you focused and on track to achieve your goals
- Private Community on Trello for interaction outside of the calls, crowdsourced feedback & to get answers to your questions
The Gentle Marketing™ Creed
- We make a difference AND money
- We believe in kindness and empathy
- We believe in authenticity
- We believe in community
- We believe in fairness
- We make the world a better place
- We align who we are with what we do
- We believe in bringing the human connection back to marketing
- We do business and marketing in a gentle way
- We see marketing as a creative process
- We approach marketing and money from a place of abundance
- We are Gentle Marketers!
Who is The Gentle Marketing™ Program not a good fit for?
No hard feelings, we just want to help you make the right decision and find your kind of people!
Other programs will serve you better if you:
- Have a very specific marketing need (Facebook ads, listbuilding, webinars, create a podcast, create an online course etc.). This is a 'big picture' program in which you won't get technical instructions on specific marketing topics
- Resonate with the hustle mentality. This program beliefs in the 'slower but sustainable' approach.
- Are not open to question your own assumptions regarding marketing
- Don't believe in doing some inner work in order to become the person who can reach bigger goals. This program is a fusion between Personal Development, Marketing & Business :-)
- Believe in the saying 'Business is Business'. This program is all about bringing back the Human Connection and more empathy & kindness to the business world.
Introducing Your Gentle Marketing™ Host
12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.
Not quite ready for the Gentle Marketing™ Program?
What You Get with the One-Page Marketing Plan:
- A powerful map you can use over and over again to plan your marketing campaigns
- A how-to process that helps ensure your marketing is best-in-class based on what's most important to your clients
- A new version of the 7 Ps of marketing that takes marketing from arduous to joyful !